Privacy Policy

Maicheng and its affiliated companies (collectively referred to as "Maicheng" or "we") are committed to protecting the personal information and privacy of its online users (collectively referred to as "users" or "you"). In order to provide more accurate and personalized services, we will use and disclose information about you in accordance with this privacy policy. This policy describes our practices in collecting, using, and disclosing information (including personal information) when you use any of our games or applications or other services (collectively referred to as "services" or "games").

Before using our services, please read this policy carefully and fully understand its terms, especially the clauses marked in italics or underlining. You should focus on reading this policy and confirm that you have understood and agreed to its terms before using our services.

If you are a child, please inform your guardians to read this policy together. Before using our services or providing personal information, you should seek the permission and guidance of your guardians. By clicking the agree button online or using/continuing to use our services and providing personal information, you indicate that you have obtained your guardians' permission and agree to our collection, use, storage, sharing, transfer, and disclosure of your personal information in accordance with this policy (including any updates).

If you do not agree with the terms of this policy, your use of our services may be terminated immediately. If you continue to use our services, you agree to our collection, use, storage, sharing, transfer, and disclosure of your personal information in accordance with this policy (including any updates).

If you have any questions about this policy or any related matters, please contact us at We will try our best to answer your questions as soon as possible.


一、How we collect and use personal information, purposes, and scope

二、Disclosure, sharing, or transfer of personal information

三、Third-party services

四、Access to accounts and profile information

五、How we store and protect personal information

六、Your choices

七、Your rights

八、Protection of minors


十、Cookies and similar technologies

十一、How to contact us

一、How we collect and use personal information, purposes, and scope

(一)We will collect and obtain your personal information in the following ways:

1、Information you provide.

(1)Information you provide when you register for or use the Maicheng Game service, such as your username, password, and email address.

(2)Information you share with others through the Maicheng Game service, as well as information you store on the service.

Please note that if you upload or publish information in a public area of the Maicheng Game service or respond to information uploaded or published by others, your information may be collected and used by others. If you discover that your information has been collected or used in an unauthorized manner, you may contact us through the feedback channels listed in the "How to Contact Us" section of this policy.

2We collect and obtain information about you.

Information we collect, summarize, and record while you use the Maicheng Game service, such as log information, location information, and device information.

3、Information collected from third parties.

(1)We may obtain information from third parties with whom you have authorized us to share, such as your username, profile picture, and nickname. After you agree to this policy, we will link your third-party account to your Maicheng Game service account so that you can log in and use the service directly using your third-party account.

(2)Public information, such as public government databases and other public resources.

(二)We will collect and use your personal information for the following purposes:

1、Help you complete the registration and login process.

To create your account, username, and password, you must provide basic registration or login information, such as your personal telephone number, email address, application account information, and third-party account authorization information. Personal telephone numbers are considered sensitive information, and we will use it in accordance with the terms of this policy.

You may also provide additional information (such as your nickname, profile picture, gender, and birthday) during the registration, login, or subsequent use of the Maicheng Game service, which may help us provide you with personalized recommendations and improve your service experience. However, if you do not provide this information, it will not affect your ability to use the basic functions of the Maicheng Game service.

2、Verifying User Identity

In accordance with relevant laws and regulations and regulatory requirements, or to achieve the purpose of verifying the true identity of users, ensuring the security and safety of our systems and services, and other specific service functions, we may require you to provide true personal information and device information (such as your name and ID number) to complete identity verification. If you do not provide the above information, we may not be able to provide you with relevant functions and services.

To achieve the purpose of verifying user identity, you have agreed and authorized us to provide, inquire, and verify your true personal information to relevant identity authentication institutions (such as personal credit institutions and government departments) ourselves or through third parties. True personal information is considered sensitive information, and we will use it in accordance with the terms of this policy.

3、Maintaining the Normal Operation of the Game's Basic Functions

During your use of our services, in order to identify abnormal account states, understand product adaptability, maintain the normal operation of the basic functions, protect your personal virtual property, and cooperate with government departments for review, we may automatically collect, store, and connect information about your use of our services and methods, including the following information and purposes:

Service (or communication) logs: When you use our services, we may automatically collect and store detailed usage information of yours as network logs. For example, game log information, such as login logs, item logs, game match information, friend records, etc., so that you can view your game history in the client. This information is also used for game operational analysis and statistics, game ranking function, customer service complaint processing, and other game security analysis. In order to improve your gaming experience, we may synchronize this information with the subsequent version of the game or other products that we provide to you.

2Device Information: We may receive and record information about your device, such as its IMEI, ANDROID ID, MAC, Serial, SIM cardIMSI recognition code, device model, operating system and version, client version, device resolution, package name, device settings, process and software lists, and unique device identifier, as well as information about your device location (such as IP address, GPS location, and WLAN access points, Bluetooth, and base station sensors that can provide such information). We collect this information to provide you with our basic services and basic functions.

Please note that alone, device information and log information are not sufficient to identify a specific natural person's identity. If we combine such non-personal information with other information to identify a specific natural person's identity, or use it in conjunction with personal information, during the period of conjunction, such non-personal information will be considered personal information, and except with your authorization or in accordance with relevant laws and regulations, we willanonymize and de-identify such personal information. During the period of conjunction, such information will be treated as your personal information in accordance with this privacy policy.

4、Helping You Complete Booking, Payment, and Delivery of Goods or Services

(1)When you book specific goods or services in the Maicheng Game service, we will generate a purchase order through our system for you. During the booking process, you may need to provide personal information, such as your name, contact number, and payment status information. In special cases, we may also need your delivery address and zip code. If you refuse to provide such information, we may not be able to complete the relevant delivery services.

(2)To display your account order information, we will collect order information generated during your use of the Maicheng Game service (such as the information of the goods or services you have purchased, specific order numbers, order creation times, and transaction amounts) for display to you and to make it easier for you to manage your orders.

(3)To complete payment, deliver goods or services, confirm the status of the transaction, and provide after-sales and dispute resolution services, we will collect your account, order, transaction, and payment information related to the progress of the transaction through your selected transaction partners, payment institutions, etc., or share your transaction information with these service providers.

(4)When you use the consumption function of game products, we will collect relevant information about your recharge records and consumption records to allow you to inquire about your transaction records, while ensuring the maximum security of your virtual items. Recharge records and consumption records are sensitive information, and the collection of such information is necessary to achieve the consumption function of game products. Otherwise, the transaction cannot be completed.

5、Game interaction function.

When you interact with other players in games through text, images, voice, video, and other methods, we may collect and save the information you send to filter out inappropriate content such as pornography, violence, politics, profanity, malicious advertising, and other harmful content, thereby purifying the game environment and maintaining a healthy online environment. Your information and your avatar and nickname information will be connected to a third-party SDK for verification.

6、Customer service and other user response functions.

When you contact our customer service or use other user response functions (such as making a purchase or providing feedback), we may require you to provide necessary personal information to match and verify your user identity, in order to ensure the security of your account and system. We may also keep your contact information (such as the contact information you use when contacting us or other contact information you provide voluntarily), the records and contents of your communication and calls with us, and other necessary information related to your needs, in order to contact you or help you solve problems, or record relevant issues and their solutions and results.

7、Notify you.

We may send you notifications related to services (such as when we suspend or change certain services for system maintenance) when necessary. Therefore, we may collect and use your personal telephone number, email address, and device information.

If you do not want to receive our notifications, you can request us to stop push notification,for example, by following the instructions for canceling promotional messages in a text message or configuring your mobile device not to receive our notifications. If you cannot resolve your issue through these channels, you can also inform us by emailing to request the stop of notifications/close targeted notifications.

8、Provide personalized needs: in order to provide you with localized content or provide customized and personalized viewing recommendations we believe you may be interested in, we may collect and use your personal information, such as your language, location, and other relevant information.

We may collect and use your location information, which is considered sensitive information.

Your internet service provider;

Your advertising information: advertising identifiers, such as those found on mobile devices, tablets, and streaming devices, containing such identifiers; information collected through technologies such as cookies and network beacons, including advertising data (such as the availability and placement of ads, website URLs, dates and times);

Your software information: such as software features (including software type and configuration), connection information, page view statistics, referring sources (such as referring URLs), IP addresses (which may tell us your general location), browsers, etc.;

We may target deliver content to you based on your preferences. If you do not like this service, you can contact us at to unsubscribe. We will provide you with non-targeted delivery.

9、Provide security protection: In order to improve the security of your use of our and partner services, protect your personal and financial assets from infringement, prevent the occurrence of risks such as phishing websites, fraud, network vulnerabilities, computer viruses, network attacks, and network intrusions, prevent, detect, and investigate potential prohibited or illegal activities, including fraud, and execute our terms (such as determining the qualifications for free trials); we may collect, use, or integrate your account information, transaction information, device information, log information, and information from our affiliated companies, partners, or shared pursuant to legal requirements, to comprehensively evaluate your account and transaction risks, perform identity verification, detect and prevent security events, and take necessary records, audit, analysis, and disposal measures."

10、Optimization of our services:

(1)To analyze and understand our users, improve our services (including our user interface experience), optimize content selection, recommendation algorithms, and delivery, you agree that we may share your personal information with third parties for analytics purposes. However, we will enter into strict confidentiality agreements with these third parties to require them to take technical measures and other measures to ensure that the data shared with them is not leaked or used for other purposes.

(2)In order to provide you with better game services and improve your gaming experience, we may use your nickname,avatar,and relevant operation information, game information (hereinafter referred to as "such information") in your game account. Such information includes, but is not limited to, your login status, battle information/status, achievement information, etc. We may show such information to you or other users or friends as needed based on the specific situation of the game product. We may provide you with relevant permissions according to the specific situation of the game product to enable you to configure whether to display such information. You agree that we may provide such information to third parties for attribution analysis.

11、Evaluation and improvement of our services: We will communicate with you regarding our services (such as by email, push notifications, online message passing), so that we can send you news about our products, provide you with detailed information about new functions, special prices, promotional announcements, and consumer surveys, and help you complete operation requests, such as password reset requests.

12、You understand and agree that some single-service items may require you to open specific access permissions in your device in order to collect and use the information concerned. We will not require you to open all access permissions simultaneously. Only when you use certain functions provided by us will we request access to the corresponding permissions. We may request the following permissions:

(1)After you open the camera and/or camera (camera), you can take photos/images/videos, publish information and comments, take screenshots, or communicate with the customer service for authentication and other functions;

(2)After you open the microphone, record and play voice, you can communicate with our product, others, or customer service;

(3)After you open the location permission, we can obtain your location information (may include precise location and rough location, location information is considered sensitive information), in order to enable you to communicate with nearby friends or provide personalized content; differentiate users in different regions and conduct statistical and fine-grained operational management; enable leaderboards and prevent cheating;

(4)After you open the calendar permission, we can obtain your schedule time, in order to provide you with record, reminder and other functions;

(5)After you open the reading, editing, writing permission of the SD card or storage permission, we will download game resources and store them on the SD card or mobile device storage.

(6)After you open the reading and information of the mobile device status and identity, we will limit user recharge based on the device, differentiate real users from fake users, prevent mass registration of fake users and simulate game assets.

(7)After you enable the clipboard permission, we will access your paste board locally when you receive shared information or participate in activities. We will read specific characters or links contained in the paste board to achieve deep connections or other services. We will not collect information from your paste board.

When you need to turn off these function permissions, most mobile devices support your request, and the specific methods are available by referring to or contacting the service provider or manufacturer of your mobile device. Please note that enabling any of these permissions represents your authorization for us to collect and use relevant information to provide you with corresponding services, and once you disable any permission, it represents your cancellation of authorization, and we will no longer collect and use relevant information without your authorization. However, your decision to disable these permissions will not affect the collection and use of information previously authorized by you. However, you can contact us to delete your personal information.

13、Exceptions for obtaining authorization consent

According to relevant legal and regulatory requirements, the collection of information about you may not require your authorization consent in the following situations:

(1)related to national security and national defense security;

(2)relevant to public security, public health, and significant public interests;

(3)related to criminal investigation, prosecution, trial, and judgment execution, etc.;

(4)for the maintenance of significant legitimate rights and interests of information subjects or other individuals, but it is difficult to obtain your authorization consent;

(5)the information collected is publicly exposed by you yourself;

(6)information is collected from legally publicized information, such as legal news reports, public information disclosure channels, etc.;

(7)necessary for signing contracts according to your request;

(8)necessary for the safe and stable operation of Maicheng service, such as discovering and dealing with failures of products or services;

(9)necessary for legitimate news reporting;

(10)academic research institutions are necessary for statistical or academic research for public interest, and when providing academic research or descriptive results to the public, information included in the results is processed anonymously;

(11)other situations as provided for in relevant legal and regulatory requirements.

二、Disclosure, Sharing, or Transfer of Personal Information

We may only disclose, share, or transfer your personal information in the following circumstances, and subject to compliance with industry standards in security protection measures:

(一)Service Providers:

We use other companies, agents, or contractors ("service providers") to represent us or assist us in providing services to you. For example, in order to provide you with better service, we need service providers to perform marketing, advertising, personalization, optimization, processing of credit card transactions or other payment methods, providing customer service to collect debts, analyzing and improving data (including user interactions with our services), processing and managing consumer surveys.

(二)Sales promotions:

We may offer joint sales promotions, and in order for you to better participate in them, we may share your information with third parties. When completing these types of sales promotions, we may share your name and other information related to completing rewards. Please note that these third parties are responsible for their own privacy policies.

(三)Information security:

We and our service providers may disclose or use your personal and other information if we or they reasonably believe that such disclosure is necessary: (a) to comply with any applicable law, regulation, legal process, or government request, (b) to exercise our rights or enforce our agreements, including investigating and resolving potential violations, (c) to detect, prevent, or address illegal or suspected illegal activities (including payment fraud), security or technical issues, or (d) to protect our rights, property, or safety, as allowed by law.

(四)Business transfers:

In any realignment, merger, sale, or other asset transfer of any of our business, we will transfer, subject to prior notification through push notifacation,announcements, or other means, your account information, including personal information, to the receiving party, who will continue to protect your personal information according to the applicable laws and regulations and to standards at least as protective as this privacy policy requires.

(五)Game rankings:

You agree that we may use your game data (including your nickname, honored name, level, profile picture, title, and win rate) for the game's ranking function, and display it to players who participate in the ranking function.

(六)Basic information viewing:

You agree that within the game or within the game friends may see your game information (including your nickname, honored name, level, profile picture, title, and win rate).

三、Third-party Services

Our services can be provided through and/or utilizing third-party platforms (such as voice control) or third-party website links, and these third-party information processing policies may be different from our policies.

The Maicheng Game service may connect or link to third-party provided social media or other services (including websites or other service forms). This includes:

1、You can use the "Share" button to share certain Maicheng Game service content with third-party services or share third-party service content with the Maicheng Game service. These functions may collect your information (including log information), and may install COOKIES on your computer to ensure the normal operation of these functions.

2、We provide links to third-party services or websites through advertisements or other means of our service, so that you can link to third-party services or websites.

3、Other scenarios of connecting third-party services. For example, to achieve the purposes described in this policy, we may connect to third-party service providers' SDKs or other similar applications, and share certain information we collect under this policy with such third-party service providers to provide better customer service and user experience. Currently, the third-party service providers we connect to mainly include the following types:

(1)For advertising-related services, including advertising display, advertising data monitoring/statistics, etc.

(2)For push notification functions, including mobile phone manufacturers' push notifications, specific event reminders, personalized content recommendations, etc.

(3)For payment-related services, including order payment, transaction verification, revenue settlement, payment information summary statistics, etc.

(4)For device location permission collection, device information collection, and log information collection, etc., upon your agreement.

(5)For third-party authorization services, including third-party account login, sharing relevant content to third-party products, etc.

(6)For product function module support, including online live streaming, video playback, speech recognition, AR, intelligent customer service, message playback, content storage, etc.

(7)For product performance optimization, including improving hardware network compatibility, reducing server costs, and providing hot repair functions.

(8)For account security and product reinforcement services, including network monitoring, domain name resolution (HTTPDNS), anti-hijacking, anti-spam, and encryption services.”

We will only share your information for legitimate, necessary, and specific purposes. We will require third-party service providers to whom we share information to comply with relevant confidentiality obligations and take appropriate security measures.

These third-party social media or other services are operated by relevant third parties. You must comply with the terms of service and information protection statements of such third parties (rather than this policy) when using such third-party social media services or other services (including any information you provide to such third parties). You should carefully read their terms. This policy only applies to the personal information we collect and does not apply to any third-party services or third-party information use rules provided by such third parties.If you discover that these third-party social media or other services pose a risk, we recommend you terminate any related operations to protect your legitimate rights and interests.

四、Access to accounts and profiles

To make it easier for you to access your account, when you use the Maicheng Game game service, you can use the "Remember Me" feature on this device. The technology used by this feature allows us to provide direct account access and help manage the Maicheng Game game service, without having to enter any password or other user identification again when you access the service again.

You can delete your access to your account on the device following our related prompts. Users of public or shared devices should log out at the end of each visit. If you sell or return a computer, you should log out and disable the device before doing so. If you do not maintain the security of your password or device, or if you fail to cancel or disable your device, subsequent users may be able to access your account, including your personal information.

If you share or allow others to access your account, they will be able to see your information (such as your browsing history, ratings, reviews, and account information).

、How we store and protect personal information

We only store your personal information for the necessary period and in accordance with the shortest time frame required by applicable laws and regulations. If we terminate our service or operations, we will promptly stop collecting and storing your personal information, while complying with applicable laws and regulations and providing you with advance notice, and destroying or anonymousizing your personal information after the termination of our service or operations, except in cases where applicable laws or regulatory requirements specify otherwise.

The personal information we collect and generate in our operations within the People's Republic of China is stored within the country, except as follows:

1、applicable laws and regulations specify otherwise;

2、you have provided express authorization;

3、the Maicheng Game service you are using involves cross-border activities, and Maicheng Game needs to provide your personal information to third parties outside the country.

In these cases, we will ensure that appropriate protection is provided for your personal information in accordance with this policy and applicable national laws and regulations.

We attach great importance to information security and have established a dedicated security team and taken all reasonable and feasible measures to protect your personal information."

(一)Data Security Technology Measures

We will adopt security protection measures that comply with industry standards, including establishing reasonable organizational guidelines and technical methods to prevent your personal information from being accessed, used, modified, or damaged without your authorization, and to prevent data from being lost or damaged.

Our services use various encryption technologies, such as in some Border Town Game services. We will use encryption technology to protect your personal information, encrypt it

When using personal information, such as information display and information correlation calculation, we will use various data de-identification technologies to enhance the security of the information used.

We will also use strict data access permission control and multiple identity authentication technology to protect personal information and prevent it from being illegally used.

(二)Other Security Measures We Take to Protect Personal Information

We establish a data classification a data security management system, and a data security development standard to manage and regulate the storage and use of personal information.

We use information contactor secrecy agreements, monitoring and audit mechanisms to comprehensively control data security. We also hold safety and privacy protection training for employees to enhance their security awareness and recognize the importance of protecting information.

(三)We only allow Maicheng Game employees and partners who have a necessary need to know these details to access your personal information, and we have set up strict access permission control and monitoring mechanisms to ensure their security. We also require all personnel who may access your personal information to fulfill their corresponding secrecy obligations. If these obligations are not fulfilled, they may be held liable for legal action or terminated from their relationship with Maicheng Game.

(四)We will take all reasonable and feasible measures to ensure that we have not collected any personal information that is not relevant to us.

(五)The internet is not an absolute security environment, and it is not possible to determine whether communication with other users is completely encrypted using email, real-time communication, social media software, or other service software. We recommend that you use complex passwords and take care to protect your information security when using such tools.

(六)The internet environment is not 100% secure, and we will make every effort to ensure or guarantee the security of personal information you send to us. If our physical, technical, or management security measures are destroyed, resulting in personal information being accessed without authorization, publicly disclosed, modified, or destroyed, causing your legitimate rights and interests to be damaged, we may be held liable for related legal responsibility.

六、Your Choices

Email and Text Message. If you no longer want to receive certain communications from us via email or text message, you can choose to unsubscribe on your device according to our relevant prompts.

ush Notifications. You can choose to receive push notifications from us on your mobile device. You can also choose to push notification or stop , if you decide not to receive these notifications, you can turn them off using the mobile device's settings function.

Interest Ads. Interest ads are online ads that are tailored to your possible interests based on the various applications and websites you use on the internet. If you are using a website or application, you can use cookies and web beacons to collect information to help determine your possible interests. If you are using a mobile device, tablet, or streaming device that contains an advertising identifier, that identifier can be used to help determine your possible interests.

These choices can be changed through relevant settings on your device. If you do not find the relevant settings, you can also contact us through the email to change your above choices.

Your Rights

You can access and change your personal information at any time, including your account information, contact information, Maicheng Game payment information, and other relevant information. If your personal information is outdated or incorrect, you can update it by using our services. If you discover that we are collecting or using your personal information in violation of applicable laws, regulations, or our agreements, you can request that we delete it. When you access, modify, or delete relevant information, we may require you to verify your identity to ensure the security of your account. You can contact us at to access, correct, delete, or desotry your account, we will process it within 15 working days.

You can choose whether or not to disclose information. Some information is necessary for us to use the Maicheng Game service, but most other information is provided by you. You can change the scope of our continued collection and use of information by deleting information, disabling device functions, or contacting us through email. When you withdraw your authorization, we will no longer provide the service to you and will not process any information related to you. However, your decision to withdraw authorization will not affect the processing of information based on your authorization before the revocation.

八、Protection of Minors

To protect the healthy growth of minors, our game will connect to a (未成年人防沉迷系统)。You must be over 18 years old to subscribe to our entire service. Individuals under 18 years old can use our service, but they must have the participation, supervision, and approval of their parents or legal guardians.


To provide you with better services, we may update this policy based on the updates to the Maicheng Game service and relevant regulations. If any changes are made (including when the changes become effective), we will inform you through website announcements, push notifications, pop-up prompts, or other methods before the policy takes effect. If you do not agree to the changes, you may choose to stop using the Maicheng Game service. If you continue to use the Maicheng Game service, you indicate that you have read, understood, and agree to be bound by the revised policy.

十、Cookies and Similar Technologies

We hope you will understand our use of these technologies, so this section will explain the types of technologies we use, their purposes, and your choices for using them.

1.What are cookies and advertising identifiers?

A cookie is a small data file that is typically stored on your device when you browse or use websites and online services. They are widely used to make websites more effective and to provide reporting information and assist with personalized services or advertising. Advertising identifiers, like cookies, can be found on many mobile devices, tablets, and certain streaming devices. Like cookies, advertising identifiers are also used to improve the relevance of online advertising.

2.Why do we use cookies and advertising identifiers?

Using cookies and advertising identifiers allows us to provide you with more convenient online services.

3. How do I choose between cookies and advertising identifiers?

More information about cookies can be found through our website, applications, and other online tracking mechanisms (such as third-party collections of information about your online activity or interests in ads you may be interested in), which can guide you in making informed clicks.

十一、How to Contact Us

If you have any questions or complaints about our privacy policy or the way we use your personal information, cookies, or similar technologies, or if you have any changes to your authorization or choices, please contact us through email at We typically respond to your request within 15 workdays.

Your personal information is managed by Maicheng Game note that if you contact us to assist you, for your own safety and ours, we may need to verify your identity before fulfilling your request.

Updated on May 25, 2023

Effective May 25, 2023

Nanjing Maicheng Network Technology Co., Ltd.”